Butterfield Market (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you opt into using our website and SMS messaging services. If you have any questions or requests regarding your personal information, please contact us at service@butterfieldmarket.com.
This Privacy Policy governs the data collection and usage practices of Butterfield Market in connection with this website and any other Butterfield Market, Inc. websites that link to this policy. By using our website, you acknowledge that you have read and understood this Privacy Policy.
We may update this Privacy Policy periodically. The version in effect at the time of data collection does not govern; instead, the most recent version always applies. We encourage you to review this Privacy Policy regularly for any updates.
If you do not agree with the terms outlined in this Privacy Policy, please discontinue use of our website and any associated products or services immediately.
Information Collected
Butterfield Market collects personal information that you provide to us during registration, as well as data obtained through your use of our services, visits to our website, and interactions with other sites linked to our website. We also collect information related to your transactions, including payment details and any payment cards used.
Additionally, we may collect:
- SMS Notification Data – When you subscribe to our SMS notifications, we may collect your phone number, name (if voluntarily provided), and SMS interaction data, including message responses, preferences, and engagement history.
- Promotional & Feedback Data – Information you provide when participating in promotional programs, completing profile forms, or submitting feedback.
- Website Usage Data – We monitor customer traffic patterns and site usage to improve the products and services offered by Butterfield Market and its partners.
- Loyalty & Membership Data – Information retrieved through your use of the Butterfield Market Loyalty Program to enhance your shopping experience and personalize offers.
By using our services, you acknowledge and consent to the collection and use of this information as described in this Privacy Policy.
Use of Your Information and Your Preferences
Butterfield Market values your privacy. When you opt in to receive SMS notifications from us, your phone number is used solely for the purpose of providing relevant updates, promotions, and communications related to our services. We will use your information to provide and personalize Butterfield Market services, to help us improve our service to you, and to make our communications more relevant.
We do not sell, rent, or share your phone number with third parties for marketing or solicitation purposes. Your information is handled securely and in accordance with applicable privacy laws.
We will also use your contact details to regularly communicate with you. We may use your information to send you offers and information from Butterfield Market, as well as other carefully selected companies which we think may be of interest to you.
Once you have registered to use www.butterfieldmarket.com, you will be provided with access to a “Contact Preferences” page that will allow you to tailor our commercial communications to your preferences. To change your contact preferences simply click “My Account” in the top frame and click “Your Contact Preferences”. If you do not want to receive commercial communications from us, please select your choices by using the boxes available on that page.
Butterfield Market would like to hear your views to help us improve our service. From time to time, we may contact you to solicit your opinions. Again, if you do not wish to be contacted for this purpose, please make your choice on the “Contact Preferences” page.
Please note that there may be instances where it may be necessary for us to communicate with you, regardless of your contact preferences, for administrative or operational reasons relating to our service.
Disclosures of Your Information
Your information may be used by Butterfield Market, Inc., all of its related companies, and all of its Members. We will never pass your personal data to anyone else, except for any successors to our business and the organizations that process data on our behalf. We may also use and disclose information in the aggregate (so that no individual customers are identified) for marketing programs, advertisers, and partners.
Butterfield Market may display targeted advertisements based on personal information. Butterfield Market does not provide any individual personal information to the advertiser when you interact with or view a targeted ad. Advertisers (including ad serving companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.
We may transfer information about you if Butterfield Market is acquired by or merged with another company. In this event, Butterfield Market will notify you before information about you is transferred and becomes subject to a different privacy policy by updating this page.
Legal Disclaimer
We do not sell or rent your personal information. However, we reserve the right to disclose your personally identifiable information if required by law and when believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Butterfield Market terms of use, or as otherwise required by law.
Other Websites
Butterfield Market website may contain links to other websites which are outside Butterfield Market control and are, therefore, not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.
My Choices & Opt-Out Rights
At Butterfield Market, we respect your privacy and provide you with choices regarding the collection, use, and sharing of your personal information. You have the following options to manage your preferences:
Website & Marketing Communications
- Email Communications: You may opt out of receiving promotional emails from us by clicking the “Unsubscribe” link in any email or by contacting us at service@butterfieldmarket.com.
- Cookies & Tracking Technologies: You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.
- Personal Data Requests: You have the right to request access, correction, or deletion of your personal information by contacting us at service@butterfieldmarket.com.
SMS Communications
- Opting Out of SMS Messages: If you have subscribed to our SMS notifications and no longer wish to receive messages, you can opt out at any time by replying STOP to any message. You will receive a confirmation message, and no further texts will be sent.
- Help & Support: If you need assistance with managing your SMS preferences, reply HELP to any message or contact us at service@butterfieldmarket.com.
- Message & Data Rates: Standard message and data rates may apply based on your mobile carrier’s plan.
We may still send you essential transactional or service-related messages even if you opt out of marketing communications.
If you have any questions about your privacy choices, please contact us at service@butterfieldmarket.com.
Cookies
“Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Butterfield Market uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.
Butterfield Market uses both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time, unless you remove the cookie in the manner determined by your particular Internet browser. Disabling the cookie function for your Internet browser will restrict the online services you can use at the Butterfield Market website.
Clear Gifs (Web Beacons)
We use clear gifs on our sites from Google Analytics and other 3rd party vendors. This enables us to gauge the effectiveness of our services and marketing programs.
Security
The security of your personal information is very important to us. We implement reasonable security measures to protect your personal data from unauthorized access, disclosure, or misuse. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we receive the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.
Butterfield Market follows generally accepted industry standards to protect the personal information submitted by you, both during transmission and upon Butterfield Market receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Butterfield Market strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Compliance
We comply with the Telephone Consumer Protection Act (TCPA) and CTIA guidelines to ensure responsible SMS communications. By opting into our SMS program, you acknowledge and agree to these terms.
Changes in this Privacy Statement
Butterfield Market reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.
Contact Us
If you have questions about this Privacy Policy or our SMS communications, please contact us:
Email: service@butterfieldmarket.com
Phone: 212-758-2800